Good Quality Copy Is Critical for SEO
It seems, these days, as though we are all trying to “SEO” our sites. We’re making tweaks to our meta titles and descriptions and we’re all looking for opportunities to acquire backlinks in order to “optimize” our sites for search engines. But way too many people actually forget, in the midst of all this, that the most important thing about our sites is the content itself. It’s cliched, but it’s true – “Content is King!”.
After all, websites are there for human users, right? That means the content must be human friendly, easy to read and get the point across quickly and concisely. Web content simply has to make sense and get its message across to its target audience. If you’re writing for children, for example, you would tailor your language accordingly. By the same token, if your site is aimed at adults, you wouldn’t want to patronize.
However, tailoring your content goes further than that. It has to also consider the nature of your site and its services – insurance sellers would use more professional and less conversational language than, say, retailers selling practical joking merchandise. A good quality copywriter identifies the target audience and creates the web content that best conveys the message to that particular group – while at the same time keeping it unique, keyword rich and concise.
Yes, SEO is important. After all, with so many millions of people using search engines on a daily basis, nobody can afford to ignore their power. But there’s way too much focus on tailoring websites for the search engines, when our core audience must remain the human user. Search engines love content rich sites. Google wants to deliver the most relevant and the best quality results for any search. So keep your copy relevant and high quality and you have a great foundation in place.
The content of your site is likely to be what dictates someone’s first impression about you. So surely it has to be as high quality as possible.
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