Give Away Your E-Book For Free
You’ve posted your site, written your e-book, and joined a pay-per-click network, but still no appreciable sales. Does this ring a bell? It is not just you but a large number of eager web marketers that have jumped on the proverbial e-book bandwagon and have encountered the agony of web-based retailing. Unless you have unlimited money to play the pay-per-click marketing game, it takes a lot of trial and error marketing.
Exactly what are the options?
You could pack up and leave town, with your tail between your legs or consider how to better position your e-book work of genius. Your objective was not to give the e-book away but to sell it at a reasonable cost and make a respectable profit. I am advising a twist to the marketing of your information product. Offer it for free! No I have not lost my mind. Providing your e-book for free might take a number of different turns. Let’s take a look at them:
1.Promote the ‘resale rights’ of your e-book separately. Allow the actual reseller to charge their own price keeping a specific minimum floor, that you set. Selling the resale privileges will allow you to provide more appeal to your offering and at the same time provide you with a co-branded e-book.
2.Give the publication away with all your own links baked into the e-book. Every affiliate link would still have your distinct coding. Each time the e-book was forwarded to an additional individual your HTML coding would stay and every time a service or product was ordered with your own link you would get the commission.
3.Provide the e-book as a trial allowing a set amount of pages to be read. If the reader likes what they see, they’re able to buy the unlocked version right then and there.
4. Launch your own personal affiliate marketing program and give a free branded version to your own affiliates in which they are able to brand with their own affiliate links supplied by you. This particular kind of process is relatively affordable and very easy to use.
The principal point is actually that you must not be limited by one way of doing things. You could shell out a whole lot of money making an effort to market your own e-book through PPC or newsletter advertising, yet it might not appeal to your target market as a stand alone product. However whenever you offer the exact same book as a product and not an end sale you open the field up for possible customers.
An additional idea is actually to give a partial e-book away as a teaser. Generate your e-book and distribute the first one or two chapters free of charge. If your prospect likes what they read they have the alternative of removing the lock on the whole e-book upon payment. Currently you are not able to do this with a simple PDF file format or Acrobat document. Instead, invest in e-book software programs that will allow this functionality. The only software which I’m aware of is Desktop Author Pro. The key reason why I endorse DeskTop Author is that it offers a download safety feature which is not available on similar applications. DTA also enables you to set the actual number of free pages which can be read without buying the e-book. This seems to be a successful strategy and enables buyers a chance to sample your work before they buy.
Giving your e-book away isn’t a philanthropic act, however it will get you direct exposure and together with your links embedded into the book might even present you with some continuing income. This could take a long time for this sort of tactic to in fact work, however it can generate some earnings over time.
Setting up an affiliate program can be achieved simply at Clickbank and PayDotCom. The latter, PayDotCom, being the easiest of the two to create.
Right now there are a lot of approaches to marketing a product on the web. Start to think out of the box, for innovative ways to promote your e-book.
For further strategies to promote your products go to our top rated home based business site. Free reprint of this article available from: Online Marketing By Using A Different Twist – Or, Different Ways To Think Outside Of The Box.
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